Privacy Policy of Protect CALM Zoo
Effective Date:
2/20/2026
Introduction
Protect CALM Zoo, including its affiliates and subsidiaries (‘we’, ‘us’, or ‘our’), values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website(s), communicate with us, or use our services.
1. Information We Collect
We collect personal and non-personal information to provide and improve our services, communicate with you, and comply with legal obligations.
1.1 Information You Provide To Us
We may collect:
- Full name
- Company name
- Email address
- Phone number (including mobile number)
- Mailing address
- Any documents or files you voluntarily upload
- Communication preferences (email/SMS opt-ins)
1.2 Information Collected Automatically
When you visit our website, we may automatically collect:
- IP address
- Browser type and version
- Device type and operating system
- Pages visited and duration on each page
- Referring/exit pages and timestamps
- Clicks, scrolls, and other user interactions
1.3 Cookies And Tracking Technologies
We use cookies, web beacons, and similar technologies to:
- Maintain website functionality
- Remember user preferences
- Analyze traffic patterns and site usage
- Improve performance and marketing efforts
Types of cookies we use:
- Essential cookies: Necessary for site operation and security
- Analytics cookies: Track and report site usage (via Google Analytics)
- Advertising cookies: Help us measure ad performance and retarget ads
- Preference cookies: Remember language or form preferences
Essential
Essential cookies enable basic functions and are necessary for the proper function of the website.
| Cookie ID | Purpose | Duration |
| wpconsent_preferences | This cookie is used to store the user’s cookie consent preferences. | 30 days |
Comments
These cookies are needed for adding comments on this website.
| Cookie ID | Purpose | Duration |
| comment_author | Used to track the user across multiple sessions. | Session |
| comment_author_email | Used to track the user across multiple sessions. | Session |
| comment_author_url | Used to track the user across multiple sessions. | Session |
2. Use Of Your Information
We use the information collected to:
- Provide, operate, and maintain our services
- Respond to inquiries, volunteer requests, or support needs
- Communicate updates regarding our programs, initiatives, or services
- Send administrative, service-related, or transactional communications
- Improve website functionality, user experience, and outreach efforts
- Conduct internal analytics and reporting
- Maintain security and prevent unauthorized use
- Comply with applicable laws, nonprofit regulations, and potential campaign or advocacy requirements
We may also use information to support outreach, community engagement, fundraising, or educational initiatives consistent with our organizational mission.
2.1 Optional Communications & Future Outreach
We may use your contact information (such as email or phone number) to:
- Respond to inquiries or requests
- Provide organizational updates
- Share program or service information
- Send important administrative or account-related notifications
These communications are considered service-related and may be sent without marketing opt-in where legally permitted.
2.2 Communication For Marketing Purposes
With your consent or where permitted by law, we may in the future use contact information to send:
- Organizational updates or announcements
- Newsletters or educational content
- Event invitations or volunteer opportunities
- Fundraising or donation-related communications
- Advocacy or campaign-related updates (if applicable)
- Surveys or community feedback requests
You may opt out of non-essential communications at any time by:
- Using the unsubscribe link in emails
- Contacting us directly
- Following opt-out instructions provided in communications
We do not sell personal information and will only use collected data in accordance with this policy and applicable laws.
3. Third-Party Services And Analytics
We use third-party tools to analyze website usage and enhance our marketing capabilities. These services may use cookies, tracking pixels, or other identifiers to collect information about your online activity.
Examples of third-party services we use:
- Google Analytics – to measure website traffic and user behavior
- Meta (Facebook/Instagram) Pixel – to understand engagement and measure advertising performance
- Google Ads / Microsoft Advertising – for remarketing and tracking ad conversions
- Email and SMS communication platforms – for sending authorized marketing or project updates
Each third-party service has its own privacy policy governing their use of your data.
4. Disclosure Of Information
We may share your information only in the following cases:
- With vendors or service providers who perform services on our behalf (e.g. hosting, analytics, marketing)
- To comply with legal obligations, court orders, or government requests
- To protect the rights, safety, and property of Protect CALM Zoo and its customers
- In the event of a merger, acquisition, or asset sale
We do not sell or rent your personal information to third parties for marketing or promotional purposes.
5. No Sale Or Sharing Of Mobile Data
We strictly adhere to privacy regulations regarding SMS and mobile data.
“No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All categories above exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.”
6. Your Privacy Choices
You have the right to:
- Opt out of marketing emails or SMS at any time
- Adjust browser settings to control cookies
- Request access to or deletion of your personal information (if applicable)
- Contact us for any privacy-related inquiries
Even if you opt out of marketing, we may still send transactional or service-related communications.
7. Data Retention
We retain your information only as long as necessary to fulfill the purposes for which it was collected or as required by law. Once data is no longer needed, it will be securely deleted or anonymized.
8. Security
We use reasonable technical and organizational measures to protect personal data against unauthorized access, alteration, disclosure, or destruction. While we take precautions, no system or transmission over the internet is completely secure.
9. Children’s Privacy
Our website and services are not directed toward children under 16 years of age. We do not knowingly collect personal information from minors.
10. Changes To This Privacy Policy
We may update this Privacy Policy from time to time. Any updates will be posted on this page with the revised effective date. Your continued use of our services constitutes acceptance of any updates.
11. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy, please contact us:
Protect CALM Zoo
Address: –
Email: info@protectcalmzoo.org
Phone: –